Profitable growth for a sustainable brand, thanks to Facebook and Instagram campaigns that maximized touchpoints throughout the customer journey to drive over 11,700 sales.
“Why so perfect, honey?” Jessica asked herself this question, when she founded her online shop “Mit Ecken und Kanten” (roughly translated: “with little flaws”) in 2017. She started her mission to give fair and sustainable b-stock a second chance.
Their product range includes, amongst other things, fair fashion, foods, natural cosmetics, zero waste products as well as paper goods. Today a motivated team of 12 people are working every day to make this world a better place.
Mit Ecken und Kanten wanted to increase awareness in order to boost sales and revenue, so it focused on using different creatives at each stage in the customer journey. Partnering with Moritz Matzke of the performance marketing agency Matzke Media, it first laid out the full funnel strategy in order to maximize touchpoints.
These campaigns utilized Facebook’s wide variety of targeting solutions, especially interest-based targeting for relevant themes, like sustainability and organic products. It also used lookalike audiences and broad targeting to reach a broader audience. By taking advantage of all available placements such as Facebook, Instagram, Audience Network and Messenger, touchpoints in the sales journey could be maximized.
The campaigns consisted of various ad types and formats, focusing especially on carousel and video ad formats where Jessica, CEO and founder of Mit Ecken und Kanten, introduced herself briefly and ended the video with a Call To Action to explore the various products in store. The video ads showed the wide variety of sustainable products Mit Ecken und Kanten offers.
By utilizing a personal approach in the ads, Mit Ecken und Kanten was able to increase trust and interests between the audience and the brand. Further into the sales journey, catalog campaigns with dynamic products ads enabled personalized retargeting, maximizing conversions.